Sometimes the hardest part of reporting is figuring out what to measure. I can help you set KPIs (Key Performance Indicators) that match your goals. Did you know that you should have different levels of goals? Ideally you should track user engagement metrics along with downloads completed, lead forms generated and revenue. If your site is for lead generation rather than ecommerce, this can be even harder. Let me help.
I’ll work with you to determine what your KPIs are, assign metrics to them, create custom reports or segments as needed, customize dashboards, develop custom channels, and anything else you need. I can work with Google Tag Manager and Google Analytics as well as with WebTrends, Adobe (Omniture), and other analytics programs.
If you need, I can also help set up Searchlight for Conductor, Searchmetrics, BrightEdge, RavenTools, or any other search analytics platform. I can even train your team! Give me a call today and let’s talk about how I can help you.