Virtual School is Good for Our Kids

Unpopular opinion time. I like Virtual Academy. It hasn’t been without its ups and downs, temper tantrums, and technical difficulties. But ultimately, it’s been good for my family overall. Now by way of background, we’re a privileged lot. Neither of my children have...
Google Invites SEOs to Submit Case Studies

Google Invites SEOs to Submit Case Studies

I have a reputation of being somewhat critical of Google (ok, very critical). Those who know me realize that I mean no harm, and I actually hold myself to that same high standard. As the largest search engine in the world, and the entity responsible for 80%+ (87% as...

FAQs about GDPR

Last week, I wrote an article for Search Engine Journal: What is GDPR and How Does it Affect Me? After the article was published, I was contacted by several self-proclaimed “experts” in GDPR who assured me that I was wrong in much of what I wrote. I absolutely stand...

Damaging Our Industry with Ranking Factors Studies

TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Ranking factors studies are detrimental to the legitimacy of our industry, and as search...

Findability: The New SEO

It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...