JLH Marketing Blog

Mobile-First Unanswered Questions

Google announced yesterday that they will be moving towards a mobile-first index. We’ve heard this multiple times over the last few weeks, but now it’s official. The SEM Post did a great job of covering the basics of this announcement already, so what I want to focus on are the unanswered questions and the areas […] Read more

Nov, 05, 2016

  Mobile, SEO

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Google Broke the Internet

Google told us today that the “penguins won’t march again” this year. Marching is a pretty good description, since marching implies a regimented, formalized, “everyone move out of the way” type of procession. I don’t think it’s any mistake that Google used that verb, because every time Penguin has updated (as infrequent as it’s been), […] Read more

Dec, 03, 2015

  SEO

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Why I Won’t Do Link Building for You in 10 Q&As

Do you offer link building? I get asked this question and it makes me sad. The answer is no. If your goal is to get links, I will not help you. Here’s why, in the 10 most common questions I get and my answers. 1. You offer link audits, so surely you must know a lot about […] Read more

Apr, 16, 2015

  SEO

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#SMX Day One: The Future of Search

SMX day one. SMX has raised the bar for valuable, applicable content. This day was outstanding and if I had to put a theme on the sessions I attended, it would be the future of search. From the growth of direct answers and SERP domination to modern eye tracking and the terrifyingly fantastic app that […] Read more

Mar, 03, 2015

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Penguin 3.0: Updated 10/21

The hotly anticipated rollout of Penguin 3.0 began last week, late Friday night the 17th to be exact. Google confirmed it on Sunday afternoon according to Search Engine Land. Analytics for all accounts that I have access to went haywire over the weekend, and so far, it doesn’t appear that the rollout has finished. While […] Read more

Oct, 20, 2014

  SEO

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Mobile Design & SEO #Pubcon 2014

Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers. Mobile design-seo-pubcon2014 from Jenny Halasz

Oct, 08, 2014

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5 Tiny SEO “Hacks” I Use Daily

If you’ve been doing SEO for a long time like I have, you come up with little time-saving shortcuts that you use often. Here are five of mine; maybe they’ll help you, maybe not. Note: this is an advanced SEO post; it contains many terms that the layperson will not understand. 1. Show ALL data […] Read more

Aug, 14, 2014

  SEO

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SSL/HTTPS for Websites

Our Opinion on Google’s Latest Announcement Google announced on August 7 that they will now be giving a small boost in rankings to sites that are run on HTTPS rather than HTTP. According to Google, this ranking boost will be very small at first, and may increase in importance over time. To run on HTTPS, […] Read more

Aug, 12, 2014

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Facebook and the Real Me

I saw a video on Facebook today that I found inherently disturbing. It illustrated how people’s lives on Facebook aren’t really as good as they seem, and that people save their best (pictures, events, ideas) for Facebook and hide the worst. While that may be true of many, it’s not true of me. My life […] Read more

Jun, 25, 2014

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Marketing 101, SocialChorus, and Google

I am shocked by the internet hubbub today around Microsoft and SocialChorus. For those who aren’t familiar, apparently SocialChorus, in a bid to help Microsoft promote their new IE browser, contacted Michael Arrington of Techcrunch offering him compensation in exchange for writing a story about IE. This was either very smart or very stupid, and […] Read more

Jun, 19, 2014

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