JLH Marketing Blog

Facebook and the Real Me

I saw a video on Facebook today that I found inherently disturbing. It illustrated how people’s lives on Facebook aren’t really as good as they seem, and that people save their best (pictures, events, ideas) for Facebook and hide the worst. While that may be true of many, it’s not true of me. My life […] Read more

Jun, 25, 2014

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Marketing 101, SocialChorus, and Google

I am shocked by the internet hubbub today around Microsoft and SocialChorus. For those who aren’t familiar, apparently SocialChorus, in a bid to help Microsoft promote their new IE browser, contacted Michael Arrington of Techcrunch offering him compensation in exchange for writing a story about IE. This was either very smart or very stupid, and […] Read more

Jun, 19, 2014

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ClickZ Live: Pay to Play or BYOB (Bring Your Own Brand)

No one’s more disappointed than me by the recent changes Incisive Media is making to the ClickZ and SES brands. Search Engine Strategies (SES) NY was the first search conference I ever attended, back in April 2004. It was the first SES conference in NY after 9/11, and inside the palpably hopeful and renewed NYC, there was […] Read more

May, 14, 2014

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Turn Down the Treadmill – Agency Firebox Event 4/25/14

Sometimes I feel like I am running on a treadmill that never stops; and that it even gets faster as each day I get further and further behind. Eventually, I know I’m going to fall off, but reaching over and pushing the button to slow it down or stop it seems impossible. Recently, I pushed the […] Read more

May, 12, 2014

  SEO

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Google Announces Not Provided for PPC – Discussion

I have been meaning to join Dumb SEO Questions for a while now, but finally got the chance to today. We had a number of great conversations, but I wanted to highlight this one about PPC Not Provided from Google: Featuring Alistair Lattimore, Micah Fisher Kirshner, Jim Munro and Jenny Halasz, the discussion focuses on risk. Click here […] Read more

Apr, 10, 2014

  PPC, SEO

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Close Variants in Google AdWords Bug?

We recently started managing a Google AdWords account that was originally set up prior to the “close variants” change of 2012. The client reported that they turned close variants off in their campaign as soon as it was announced that they could do this. Of course, being good stewards of our new client’s budget, we […] Read more

Apr, 09, 2014

  PPC

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Why Big Brands Will Lead the Charge to Google+

Are you on Google Plus? Ok, so you have a profile – you’ve claimed your name. But are you active? And if you’re active, are you active for yourself, or on behalf of your clients? Because if you’re only on Google+ for the SEO benefit, you are missing a huge opportunity. True that G+ is […] Read more

Mar, 25, 2014

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Tales from a #Pubcon Virgin: Reputation Matters on Day 3

The third day at Pubcon in New Orleans, LA did not disappoint. Like the other days, there was a clear theme that emerged as the day progressed, and this was one of reputation. More than just reputation management, and proactive monitoring, but the very heart of the issue – that you just can’t fake it. […] Read more

Mar, 24, 2014

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Tales from a #Pubcon Virgin: Transparency on Day 2

Today’s lineup at Pubcon seemed to be all about transparency. Whether it was Peter Shankman (@petershankman) talking about how companies need to get serious about customer service or Larry Kim (@larrykim) throwing down ways to hack AdWords, everything today was open, honest, and transparent. Peter’s keynote was compelling, and filled as always with various tidbits […] Read more

Mar, 20, 2014

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Tales from A Pubcon Virgin: Real Company Sh*t

The first day of Pubcon was a rousing success. But even more so for me, because I am a Pubcon virgin. Earlier this month, I wrote the 5 top reasons you should attend Pubcon, but I wrote those solely based on things I had heard. You see, I’ve been a speaker at various marketing industry shows for the […] Read more

Mar, 19, 2014

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