JLH Marketing Blog

Penguin 3.0: Updated 10/21

The hotly anticipated rollout of Penguin 3.0 began last week, late Friday night the 17th to be exact. Google confirmed it on Sunday afternoon according to Search Engine Land. Analytics for all accounts that I have access to went haywire over the weekend, and so far, it doesn’t appear that the rollout has finished. While […] Read more

Oct, 20, 2014

  SEO

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Mobile Design & SEO #Pubcon 2014

Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers. Mobile design-seo-pubcon2014 from Jenny Halasz

Oct, 08, 2014

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5 Tiny SEO “Hacks” I Use Daily

If you’ve been doing SEO for a long time like I have, you come up with little time-saving shortcuts that you use often. Here are five of mine; maybe they’ll help you, maybe not. Note: this is an advanced SEO post; it contains many terms that the layperson will not understand. 1. Show ALL data […] Read more

Aug, 14, 2014

  SEO

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SSL/HTTPS for Websites

Our Opinion on Google’s Latest Announcement Google announced on August 7 that they will now be giving a small boost in rankings to sites that are run on HTTPS rather than HTTP. According to Google, this ranking boost will be very small at first, and may increase in importance over time. To run on HTTPS, […] Read more

Aug, 12, 2014

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Facebook and the Real Me

I saw a video on Facebook today that I found inherently disturbing. It illustrated how people’s lives on Facebook aren’t really as good as they seem, and that people save their best (pictures, events, ideas) for Facebook and hide the worst. While that may be true of many, it’s not true of me. My life […] Read more

Jun, 25, 2014

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Marketing 101, SocialChorus, and Google

I am shocked by the internet hubbub today around Microsoft and SocialChorus. For those who aren’t familiar, apparently SocialChorus, in a bid to help Microsoft promote their new IE browser, contacted Michael Arrington of Techcrunch offering him compensation in exchange for writing a story about IE. This was either very smart or very stupid, and […] Read more

Jun, 19, 2014

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ClickZ Live: Pay to Play or BYOB (Bring Your Own Brand)

No one’s more disappointed than me by the recent changes Incisive Media is making to the ClickZ and SES brands. Search Engine Strategies (SES) NY was the first search conference I ever attended, back in April 2004. It was the first SES conference in NY after 9/11, and inside the palpably hopeful and renewed NYC, there was […] Read more

May, 14, 2014

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Turn Down the Treadmill – Agency Firebox Event 4/25/14

Sometimes I feel like I am running on a treadmill that never stops; and that it even gets faster as each day I get further and further behind. Eventually, I know I’m going to fall off, but reaching over and pushing the button to slow it down or stop it seems impossible. Recently, I pushed the […] Read more

May, 12, 2014

  SEO

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Google Announces Not Provided for PPC – Discussion

I have been meaning to join Dumb SEO Questions for a while now, but finally got the chance to today. We had a number of great conversations, but I wanted to highlight this one about PPC Not Provided from Google: Featuring Alistair Lattimore, Micah Fisher Kirshner, Jim Munro and Jenny Halasz, the discussion focuses on risk. Click here […] Read more

Apr, 10, 2014

  PPC, SEO

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Close Variants in Google AdWords Bug?

We recently started managing a Google AdWords account that was originally set up prior to the “close variants” change of 2012. The client reported that they turned close variants off in their campaign as soon as it was announced that they could do this. Of course, being good stewards of our new client’s budget, we […] Read more

Apr, 09, 2014

  PPC

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