JLH Marketing Blog

Close Variants in Google AdWords Bug?

We recently started managing a Google AdWords account that was originally set up prior to the “close variants” change of 2012. The client reported that they turned close variants off in their campaign as soon as it was announced that they could do this. Of course, being good stewards of our new client’s budget, we […] Read more

Apr, 09, 2014

  PPC

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Why Big Brands Will Lead the Charge to Google+

Are you on Google Plus? Ok, so you have a profile – you’ve claimed your name. But are you active? And if you’re active, are you active for yourself, or on behalf of your clients? Because if you’re only on Google+ for the SEO benefit, you are missing a huge opportunity. True that G+ is […] Read more

Mar, 25, 2014

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Tales from a #Pubcon Virgin: Reputation Matters on Day 3

The third day at Pubcon in New Orleans, LA did not disappoint. Like the other days, there was a clear theme that emerged as the day progressed, and this was one of reputation. More than just reputation management, and proactive monitoring, but the very heart of the issue – that you just can’t fake it. […] Read more

Mar, 24, 2014

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Tales from a #Pubcon Virgin: Transparency on Day 2

Today’s lineup at Pubcon seemed to be all about transparency. Whether it was Peter Shankman (@petershankman) talking about how companies need to get serious about customer service or Larry Kim (@larrykim) throwing down ways to hack AdWords, everything today was open, honest, and transparent. Peter’s keynote was compelling, and filled as always with various tidbits […] Read more

Mar, 20, 2014

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Tales from A Pubcon Virgin: Real Company Sh*t

The first day of Pubcon was a rousing success. But even more so for me, because I am a Pubcon virgin. Earlier this month, I wrote the 5 top reasons you should attend Pubcon, but I wrote those solely based on things I had heard. You see, I’ve been a speaker at various marketing industry shows for the […] Read more

Mar, 19, 2014

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New Link Checking Workbook with Instructions

We’ve revamped our link checking workbook to be in line with current Google requirements. Please download it and use it! If you have suggestions for improvements or if anyone wants to code some scripts to make it easier, contact us.

Mar, 13, 2014

  SEO

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How to Write a Good Reconsideration Request

We see a lot of examples of Google penalty letters, notices of failed reconsideration requests, and timelines of recovery. But we almost never see examples of the reconsideration letters that are sent, especially ones that succeed. While all of the steps involved in a link clean up process are critical, effective communication of the issue […] Read more

Mar, 12, 2014

  SEO

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Attending Pubcon NOLA!

I am so excited to announce that I will be attending Pubcon in New Orleans in mid March. I’ve always wanted to go, but this will be my first Pubcon. As a speaker, I almost never attend conferences that I am not speaking at, but for Pubcon I’ve decided to make an exception. If you […] Read more

Mar, 06, 2014

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Interesting Times (or “Why I Decided to Leave Archology”)

There is an old Chinese saying, “May you live in interesting times.” It sounds very positive, but it was actually meant as a curse… referencing the difficulties of being interesting and having interesting things happen to you. When I started working in marketing 14 years ago, I knew that despite what other things marketing would […] Read more

Feb, 07, 2014

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Help, I’ve Been Hacked!

I got hacked. You may have noticed that my blog was offline for a few hours recently. The hackers won. I was unable to remove all traces of their activity, and ended up reinstalling my site from a clean WordPress install and a backup (thank goodness I had one!). But to my dear visitors who […] Read more

Aug, 22, 2013

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