JLH Marketing Blog

How to Write a Good Reconsideration Request

We see a lot of examples of Google penalty letters, notices of failed reconsideration requests, and timelines of recovery. But we almost never see examples of the reconsideration letters that are sent, especially ones that succeed. While all of the steps involved in a link clean up process are critical, effective communication of the issue […] Read more

Mar, 12, 2014

  SEO

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Attending Pubcon NOLA!

I am so excited to announce that I will be attending Pubcon in New Orleans in mid March. I’ve always wanted to go, but this will be my first Pubcon. As a speaker, I almost never attend conferences that I am not speaking at, but for Pubcon I’ve decided to make an exception. If you […] Read more

Mar, 06, 2014

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Interesting Times (or “Why I Decided to Leave Archology”)

There is an old Chinese saying, “May you live in interesting times.” It sounds very positive, but it was actually meant as a curse… referencing the difficulties of being interesting and having interesting things happen to you. When I started working in marketing 14 years ago, I knew that despite what other things marketing would […] Read more

Feb, 07, 2014

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Help, I’ve Been Hacked!

I got hacked. You may have noticed that my blog was offline for a few hours recently. The hackers won. I was unable to remove all traces of their activity, and ended up reinstalling my site from a clean WordPress install and a backup (thank goodness I had one!). But to my dear visitors who […] Read more

Aug, 22, 2013

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Google Authorship & Indexing Speed?

Recently (last Friday), we launched our corporate website. We’d had a one pager up for a few months while we worked on content, design and architecture, but we didn’t want to open it to Google for indexing until we had all our proverbial ducks in a row. When we finally allowed robots.txt last Friday, we […] Read more

May, 23, 2013

  SEO

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Google Authorship?

Ok, someone has got to explain this whole Google Authorship markup thing to me. I’ve been trying for nearly a year to get a client so that his picture shows up with his articles the way one of his competitors’ does. In doing some research today to see how other SEOs make this happen, I […] Read more

Mar, 20, 2013

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Bill Nye Isn’t Dead, But Search Quality Is

Did you hear about the video that Bill Nye the Science Guy just made? It apparently urged parents not to teach their children about Creationism. But I don’t know for sure, because all I can find is the news coverage about it, not the original video. Ok, I found it eventually, but here’s a perfect […] Read more

Aug, 29, 2012

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Marketing in Canada – SES Toronto

Andrew Goodman of Page Zero Media is moderating. Anne Kennedy is up first, from Beyond Ink Why should you care about International Marketing? North America is only 12% of internet users in the world Google NA has 75% market share, and it’s even higher in other markets at 80-90% Google Search factors: Language. You need […] Read more

Jun, 12, 2012

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Mobile Marketing from SES Toronto

This session is moderated by Ian McAnerin of McAnerin International. Jeff Allen is up first from hanapinmarketing.com Starts by saying they do engagement marketing, not interruption marketing Shows an example of a very poor site for mobile -his own! 90%+ bounce rates The next example he gives is ATT.com Very poor mobile experience All about sales […] Read more

Jun, 12, 2012

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A Timeline of Recent Google Updates

There’s been a lot of action over at Google in the past couple of months, and a lot of sites are reporting losses of organic traffic. I decided to do this post to help people determine if they’ve been affected, and if they have, which algorithm change was the likely cause? I want to be […] Read more

Apr, 26, 2012

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