JLH Marketing Blog

A Timeline of Recent Google Updates

There’s been a lot of action over at Google in the past couple of months, and a lot of sites are reporting losses of organic traffic. I decided to do this post to help people determine if they’ve been affected, and if they have, which algorithm change was the likely cause? I want to be […] Read more

Apr, 26, 2012

0

SHARE THIS

Google Quietly Changes Match Types

Google posted this article to their Adwords blog yesterday, stating: Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. This is important news for search professionals – PPC and SEO (yes SEO, keep reading). For PPC Professionals, this means: Sometime in Mid-May, your accounts […] Read more

Apr, 18, 2012

  PPC, SEO

2

SHARE THIS

Time Saving Excel Shortcuts

If you’re an SEO, you live your life in Excel and probably know all of these already. But if you’re not an Excel maven/guru, you may find one or more of these that are helpful: Switch tabs: CTRL + Page Up or Page Down Delete sheet: ALT + e, then l Rename sheet: ALT + […] Read more

Apr, 10, 2012

0

SHARE THIS

Confessions from a Former Agency Exec

Sunday is more than just Easter for me; it’s the anniversary of my own re-birth. A year ago Sunday is when I left the agency world. After nearly 10 years of working for agencies, I decided to strike out on my own. And now my world will never be the same. The concept of the […] Read more

Apr, 06, 2012

0

SHARE THIS

Liveblogging #SESNY – Measuring Social Media Success!

I am so excited about this panel – Thom Craver, Tami Dalley, and Eli Goodman – a terrific group of people. Up first is Thom Craver from Saunders College: The Agenda: What does it mean to measure? Are we doing it right? Is it effective? Did we meet our goals? What are our goals? What do […] Read more

Mar, 22, 2012

0

SHARE THIS

Liveblogging #SESNY: Advanced Mobile Marketing

Day three, last day! I always get a little sad on the last day, because SES is so much fun! Now I’m attending a panel of incredible mobile experts, which is moderated by the lovely and talented Angie Schottmuller. On the panel we have Daren Gill, Brian Klais, and Adam Towvim. Brian is up first. […] Read more

Mar, 22, 2012

0

SHARE THIS

Liveblogging #SESNY – Is SEO Dead?

SEO is Dead, Long Live SEO! And now for a session that is very near and dear to me – the nomenclature of SEO. I got into a twitter chat with a friend about this recently, in fact. The bottom line is that SEO has always been such a poor descriptor of what we do […] Read more

Mar, 21, 2012

0

SHARE THIS

Liveblogging at SES: Advanced Paid Search Tactics

Matt Lawson, Marin Software is up first. He says take a wholistic approach to PPC: Budgeting, Optimization, Creative, Don’t limit spend on top performers – sort by margin or ROAS to uncover. Uncap or extend caps to get more. Get more with accelerated delivery. Studies they’ve done show that over time, this gets more impressions. […] Read more

Mar, 20, 2012

0

SHARE THIS

Liveblogging SES New York: Psychology of Social Commerce

Dana Todd from Performics is up first, looking lovely with purple hair again. Time to rethink the shopping experience: Regardless of the medium, people crave participation with your brand – and each other. Shows standard shopping cart experience and says “so why do we shop like this?” Human participatory behaviors: #1 and #2 things to […] Read more

Tips for Growing Keyword Seeds with Excel Formulas

I’m continuing my series over at Search Engine Land: Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to […] Read more

Mar, 14, 2012

 

0

SHARE THIS

1 2 3 4 5