JLH Marketing Blog

Google Authorship & Indexing Speed?

Recently (last Friday), we launched our corporate website. We’d had a one pager up for a few months while we worked on content, design and architecture, but we didn’t want to open it to Google for indexing until we had all our proverbial ducks in a row. When we finally allowed robots.txt last Friday, we […] Read more

May, 23, 2013

  SEO

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Google Authorship?

Ok, someone has got to explain this whole Google Authorship markup thing to me. I’ve been trying for nearly a year to get a client so that his picture shows up with his articles the way one of his competitors’ does. In doing some research today to see how other SEOs make this happen, I […] Read more

Mar, 20, 2013

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Bill Nye Isn’t Dead, But Search Quality Is

Did you hear about the video that Bill Nye the Science Guy just made? It apparently urged parents not to teach their children about Creationism. But I don’t know for sure, because all I can find is the news coverage about it, not the original video. Ok, I found it eventually, but here’s a perfect […] Read more

Aug, 29, 2012

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Marketing in Canada – SES Toronto

Andrew Goodman of Page Zero Media is moderating. Anne Kennedy is up first, from Beyond Ink Why should you care about International Marketing? North America is only 12% of internet users in the world Google NA has 75% market share, and it’s even higher in other markets at 80-90% Google Search factors: Language. You need […] Read more

Jun, 12, 2012

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Mobile Marketing from SES Toronto

This session is moderated by Ian McAnerin of McAnerin International. Jeff Allen is up first from hanapinmarketing.com Starts by saying they do engagement marketing, not interruption marketing Shows an example of a very poor site for mobile -his own! 90%+ bounce rates The next example he gives is ATT.com Very poor mobile experience All about sales […] Read more

Jun, 12, 2012

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A Timeline of Recent Google Updates

There’s been a lot of action over at Google in the past couple of months, and a lot of sites are reporting losses of organic traffic. I decided to do this post to help people determine if they’ve been affected, and if they have, which algorithm change was the likely cause? I want to be […] Read more

Apr, 26, 2012

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Google Quietly Changes Match Types

Google posted this article to their Adwords blog yesterday, stating: Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. This is important news for search professionals – PPC and SEO (yes SEO, keep reading). For PPC Professionals, this means: Sometime in Mid-May, your accounts […] Read more

Apr, 18, 2012

  PPC, SEO

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Time Saving Excel Shortcuts

If you’re an SEO, you live your life in Excel and probably know all of these already. But if you’re not an Excel maven/guru, you may find one or more of these that are helpful: Switch tabs: CTRL + Page Up or Page Down Delete sheet: ALT + e, then l Rename sheet: ALT + […] Read more

Apr, 10, 2012

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Confessions from a Former Agency Exec

Sunday is more than just Easter for me; it’s the anniversary of my own re-birth. A year ago Sunday is when I left the agency world. After nearly 10 years of working for agencies, I decided to strike out on my own. And now my world will never be the same. The concept of the […] Read more

Apr, 06, 2012

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Liveblogging #SESNY – Measuring Social Media Success!

I am so excited about this panel – Thom Craver, Tami Dalley, and Eli Goodman – a terrific group of people. Up first is Thom Craver from Saunders College: The Agenda: What does it mean to measure? Are we doing it right? Is it effective? Did we meet our goals? What are our goals? What do […] Read more

Mar, 22, 2012

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