JLH Marketing Blog

Converting Existing Visitors into Customers – Gregory Ng

Agenda: Unicorns 3 First Steps to Start Testing 10 Things you can do this year Average conversion rate for ecommerce websites is 2.2% Companies spend 88 times more money on customer acquisition than on optimization. There is a point of diminishing return on paid search spend. Editorial note (optimize PPC pages like SEO!) There are […] Read more

Feb, 29, 2012

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SEO and Landing Page Optimization

This was my session. I loved doing this talk and couldn’t have asked for a better audience. My slides will be on slideshare – also you can get them here: SEO and Usability Optimization Jenny Halasz Presents at Triangle AMA Erin Lane did an awesome liveblog of the session here: http://www.triangleama.org/live-blogging-seo-and-landing-page-optimization And afterwards, I was asked […] Read more

Feb, 29, 2012

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Triangle AMA – Brian Dalley with a Republic Wireless Case Study

Brian Dally takes the stage. Peter Shankman will be a tough act to follow, so I’m already impressed with his courage. He’s going to present a case study to us about what happens when you catch lightening in a bottle but aren’t prepared for it. He starts with a continuation of Peter’s concern that we’re […] Read more

Feb, 29, 2012

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Triangle AMA Digital Marketing – Keynote with Peter Shankman

Hoping to do a little live-blogging at Triangle AMA Digital Marketing Camp today. Already met some great people and I have to say, I wish I hadn’t been up early to eat breakfast with the kids, because the spread looks delicious! A few introductions to kick things off, by Brian McDonald. Of particular note, a […] Read more

Raleigh Entrepreneurs Meeting Tonight

I’m looking forward to the meetup in Cary at the Raleigh Entrepreneurs Group tonight. I’ll be speaking for the first 30 minutes on what changed in search in 2011 that as an entrepreneur, you need to know about. Here’s a link to the presentation I’ll be giving. What You Need to Know about SEO From […] Read more

Feb, 15, 2012

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The Keyword Research Rabbit Hole

Today over at Search Engine Land, I wrote about how you can organize your keyword research into usable “seeds” of ideas: A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later inform your keyword research. Now, you’re back at your desk […] Read more

Feb, 11, 2012

 

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