Marketing in Canada – SES Toronto

Andrew Goodman of Page Zero Media is moderating. Anne Kennedy is up first, from Beyond Ink Why should you care about International Marketing? North America is only 12% of internet users in the world Google NA has 75% market share, and it’s even higher in other markets...

Mobile Marketing from SES Toronto

This session is moderated by Ian McAnerin of McAnerin International. Jeff Allen is up first from hanapinmarketing.com Starts by saying they do engagement marketing, not interruption marketing Shows an example of a very poor site for mobile -his own! 90%+ bounce rates...

A Timeline of Recent Google Updates

There’s been a lot of action over at Google in the past couple of months, and a lot of sites are reporting losses of organic traffic. I decided to do this post to help people determine if they’ve been affected, and if they have, which algorithm change was...

Google Quietly Changes Match Types

Google posted this article to their Adwords blog yesterday, stating: Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. This is important news for search...

Time Saving Excel Shortcuts

If you’re an SEO, you live your life in Excel and probably know all of these already. But if you’re not an Excel maven/guru, you may find one or more of these that are helpful: Switch tabs: CTRL + Page Up or Page Down Delete sheet: ALT + e, then l Rename...

Confessions from a Former Agency Exec

Sunday is more than just Easter for me; it’s the anniversary of my own re-birth. A year ago Sunday is when I left the agency world. After nearly 10 years of working for agencies, I decided to strike out on my own. And now my world will never be the same. The concept...

Liveblogging #SESNY: Advanced Mobile Marketing

Day three, last day! I always get a little sad on the last day, because SES is so much fun! Now I’m attending a panel of incredible mobile experts, which is moderated by the lovely and talented Angie Schottmuller. On the panel we have Daren Gill, Brian Klais, and Adam...

Liveblogging #SESNY – Is SEO Dead?

SEO is Dead, Long Live SEO! And now for a session that is very near and dear to me – the nomenclature of SEO. I got into a twitter chat with a friend about this recently, in fact. The bottom line is that SEO has always been such a poor descriptor of what we do – I...

Liveblogging at SES: Advanced Paid Search Tactics

Matt Lawson, Marin Software is up first. He says take a wholistic approach to PPC: Budgeting, Optimization, Creative, Don’t limit spend on top performers – sort by margin or ROAS to uncover. Uncap or extend caps to get more. Get more with accelerated delivery. Studies...