Category: ‘PPC’

Google Announces Not Provided for PPC – Discussion

I have been meaning to join Dumb SEO Questions for a while now, but finally got the chance to today. We had a number of great conversations, but I wanted to highlight this one about PPC Not Provided from Google: Featuring Alistair Lattimore, Micah Fisher Kirshner, Jim Munro and Jenny Halasz, the discussion focuses on risk. Click here […] Read more

Apr, 10, 2014

  PPC, SEO

0

SHARE THIS

Close Variants in Google AdWords Bug?

We recently started managing a Google AdWords account that was originally set up prior to the “close variants” change of 2012. The client reported that they turned close variants off in their campaign as soon as it was announced that they could do this. Of course, being good stewards of our new client’s budget, we […] Read more

Apr, 09, 2014

  PPC

1

SHARE THIS

Marketing in Canada – SES Toronto

Andrew Goodman of Page Zero Media is moderating. Anne Kennedy is up first, from Beyond Ink Why should you care about International Marketing? North America is only 12% of internet users in the world Google NA has 75% market share, and it’s even higher in other markets at 80-90% Google Search factors: Language. You need […] Read more

Jun, 12, 2012

0

SHARE THIS

Google Quietly Changes Match Types

Google posted this article to their Adwords blog yesterday, stating: Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. This is important news for search professionals – PPC and SEO (yes SEO, keep reading). For PPC Professionals, this means: Sometime in Mid-May, your accounts […] Read more

Apr, 18, 2012

  PPC, SEO

2

SHARE THIS

Time Saving Excel Shortcuts

If you’re an SEO, you live your life in Excel and probably know all of these already. But if you’re not an Excel maven/guru, you may find one or more of these that are helpful: Switch tabs: CTRL + Page Up or Page Down Delete sheet: ALT + e, then l Rename sheet: ALT + […] Read more

Apr, 10, 2012

0

SHARE THIS

Liveblogging at SES: Advanced Paid Search Tactics

Matt Lawson, Marin Software is up first. He says take a wholistic approach to PPC: Budgeting, Optimization, Creative, Don’t limit spend on top performers – sort by margin or ROAS to uncover. Uncap or extend caps to get more. Get more with accelerated delivery. Studies they’ve done show that over time, this gets more impressions. […] Read more

Mar, 20, 2012

0

SHARE THIS