Category: ‘Random Musings’

Facebook and the Real Me

I saw a video on Facebook today that I found inherently disturbing. It illustrated how people’s lives on Facebook aren’t really as good as they seem, and that people save their best (pictures, events, ideas) for Facebook and hide the worst. While that may be true of many, it’s not true of me. My life […] Read more

Jun, 25, 2014

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Marketing 101, SocialChorus, and Google

I am shocked by the internet hubbub today around Microsoft and SocialChorus. For those who aren’t familiar, apparently SocialChorus, in a bid to help Microsoft promote their new IE browser, contacted Michael Arrington of Techcrunch offering him compensation in exchange for writing a story about IE. This was either very smart or very stupid, and […] Read more

Jun, 19, 2014

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ClickZ Live: Pay to Play or BYOB (Bring Your Own Brand)

No one’s more disappointed than me by the recent changes Incisive Media is making to the ClickZ and SES brands. Search Engine Strategies (SES) NY was the first search conference I ever attended, back in April 2004. It was the first SES conference in NY after 9/11, and inside the palpably hopeful and renewed NYC, there was […] Read more

May, 14, 2014

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Why Big Brands Will Lead the Charge to Google+

Are you on Google Plus? Ok, so you have a profile – you’ve claimed your name. But are you active? And if you’re active, are you active for yourself, or on behalf of your clients? Because if you’re only on Google+ for the SEO benefit, you are missing a huge opportunity. True that G+ is […] Read more

Mar, 25, 2014

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Interesting Times (or “Why I Decided to Leave Archology”)

There is an old Chinese saying, “May you live in interesting times.” It sounds very positive, but it was actually meant as a curse… referencing the difficulties of being interesting and having interesting things happen to you. When I started working in marketing 14 years ago, I knew that despite what other things marketing would […] Read more

Feb, 07, 2014

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Help, I’ve Been Hacked!

I got hacked. You may have noticed that my blog was offline for a few hours recently. The hackers won. I was unable to remove all traces of their activity, and ended up reinstalling my site from a clean WordPress install and a backup (thank goodness I had one!). But to my dear visitors who […] Read more

Aug, 22, 2013

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Bill Nye Isn’t Dead, But Search Quality Is

Did you hear about the video that Bill Nye the Science Guy just made? It apparently urged parents not to teach their children about Creationism. But I don’t know for sure, because all I can find is the news coverage about it, not the original video. Ok, I found it eventually, but here’s a perfect […] Read more

Aug, 29, 2012

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