Category: ‘Conferences’

#SMX Day One: The Future of Search

SMX day one. SMX has raised the bar for valuable, applicable content. This day was outstanding and if I had to put a theme on the sessions I attended, it would be the future of search. From the growth of direct answers and SERP domination to modern eye tracking and the terrifyingly fantastic app that […] Read more

Mar, 03, 2015

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Mobile Design & SEO #Pubcon 2014

Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers. Mobile design-seo-pubcon2014 from Jenny Halasz

Oct, 08, 2014

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ClickZ Live: Pay to Play or BYOB (Bring Your Own Brand)

No one’s more disappointed than me by the recent changes Incisive Media is making to the ClickZ and SES brands. Search Engine Strategies (SES) NY was the first search conference I ever attended, back in April 2004. It was the first SES conference in NY after 9/11, and inside the palpably hopeful and renewed NYC, there was […] Read more

May, 14, 2014

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Tales from a #Pubcon Virgin: Reputation Matters on Day 3

The third day at Pubcon in New Orleans, LA did not disappoint. Like the other days, there was a clear theme that emerged as the day progressed, and this was one of reputation. More than just reputation management, and proactive monitoring, but the very heart of the issue – that you just can’t fake it. […] Read more

Mar, 24, 2014

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Tales from a #Pubcon Virgin: Transparency on Day 2

Today’s lineup at Pubcon seemed to be all about transparency. Whether it was Peter Shankman (@petershankman) talking about how companies need to get serious about customer service or Larry Kim (@larrykim) throwing down ways to hack AdWords, everything today was open, honest, and transparent. Peter’s keynote was compelling, and filled as always with various tidbits […] Read more

Mar, 20, 2014

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Tales from A Pubcon Virgin: Real Company Sh*t

The first day of Pubcon was a rousing success. But even more so for me, because I am a Pubcon virgin. Earlier this month, I wrote the 5 top reasons you should attend Pubcon, but I wrote those solely based on things I had heard. You see, I’ve been a speaker at various marketing industry shows for the […] Read more

Mar, 19, 2014

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Attending Pubcon NOLA!

I am so excited to announce that I will be attending Pubcon in New Orleans in mid March. I’ve always wanted to go, but this will be my first Pubcon. As a speaker, I almost never attend conferences that I am not speaking at, but for Pubcon I’ve decided to make an exception. If you […] Read more

Mar, 06, 2014

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Marketing in Canada – SES Toronto

Andrew Goodman of Page Zero Media is moderating. Anne Kennedy is up first, from Beyond Ink Why should you care about International Marketing? North America is only 12% of internet users in the world Google NA has 75% market share, and it’s even higher in other markets at 80-90% Google Search factors: Language. You need […] Read more

Jun, 12, 2012

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Mobile Marketing from SES Toronto

This session is moderated by Ian McAnerin of McAnerin International. Jeff Allen is up first from hanapinmarketing.com Starts by saying they do engagement marketing, not interruption marketing Shows an example of a very poor site for mobile -his own! 90%+ bounce rates The next example he gives is ATT.com Very poor mobile experience All about sales […] Read more

Jun, 12, 2012

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Liveblogging #SESNY – Measuring Social Media Success!

I am so excited about this panel – Thom Craver, Tami Dalley, and Eli Goodman – a terrific group of people. Up first is Thom Craver from Saunders College: The Agenda: What does it mean to measure? Are we doing it right? Is it effective? Did we meet our goals? What are our goals? What do […] Read more

Mar, 22, 2012

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