Category: ‘Search Engine Land’

Google Authorship?

Ok, someone has got to explain this whole Google Authorship markup thing to me. I’ve been trying for nearly a year to get a client so that his picture shows up with his articles the way one of his competitors’ does. In doing some research today to see how other SEOs make this happen, I […] Read more

Mar, 20, 2013

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A Timeline of Recent Google Updates

There’s been a lot of action over at Google in the past couple of months, and a lot of sites are reporting losses of organic traffic. I decided to do this post to help people determine if they’ve been affected, and if they have, which algorithm change was the likely cause? I want to be […] Read more

Apr, 26, 2012

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Tips for Growing Keyword Seeds with Excel Formulas

I’m continuing my series over at Search Engine Land: Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to […] Read more

Mar, 14, 2012

 

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The Keyword Research Rabbit Hole

Today over at Search Engine Land, I wrote about how you can organize your keyword research into usable “seeds” of ideas: A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later inform your keyword research. Now, you’re back at your desk […] Read more

Feb, 11, 2012

 

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