Category: ‘SEO’

Marketing 101, SocialChorus, and Google

I am shocked by the internet hubbub today around Microsoft and SocialChorus. For those who aren’t familiar, apparently SocialChorus, in a bid to help Microsoft promote their new IE browser, contacted Michael Arrington of Techcrunch offering him compensation in exchange for writing a story about IE. This was either very smart or very stupid, and […] Read more

Jun, 19, 2014

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Turn Down the Treadmill – Agency Firebox Event 4/25/14

Sometimes I feel like I am running on a treadmill that never stops; and that it even gets faster as each day I get further and further behind. Eventually, I know I’m going to fall off, but reaching over and pushing the button to slow it down or stop it seems impossible. Recently, I pushed the […] Read more

May, 12, 2014

  SEO

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Google Announces Not Provided for PPC – Discussion

I have been meaning to join Dumb SEO Questions for a while now, but finally got the chance to today. We had a number of great conversations, but I wanted to highlight this one about PPC Not Provided from Google: Featuring Alistair Lattimore, Micah Fisher Kirshner, Jim Munro and Jenny Halasz, the discussion focuses on risk. Click here […] Read more

Apr, 10, 2014

  PPC, SEO

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New Link Checking Workbook with Instructions

We’ve revamped our link checking workbook to be in line with current Google requirements. Please download it and use it! If you have suggestions for improvements or if anyone wants to code some scripts to make it easier, contact us.

Mar, 13, 2014

  SEO

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How to Write a Good Reconsideration Request

We see a lot of examples of Google penalty letters, notices of failed reconsideration requests, and timelines of recovery. But we almost never see examples of the reconsideration letters that are sent, especially ones that succeed. While all of the steps involved in a link clean up process are critical, effective communication of the issue […] Read more

Mar, 12, 2014

  SEO

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Google Authorship & Indexing Speed?

Recently (last Friday), we launched our corporate website. We’d had a one pager up for a few months while we worked on content, design and architecture, but we didn’t want to open it to Google for indexing until we had all our proverbial ducks in a row. When we finally allowed robots.txt last Friday, we […] Read more

May, 23, 2013

  SEO

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Google Authorship?

Ok, someone has got to explain this whole Google Authorship markup thing to me. I’ve been trying for nearly a year to get a client so that his picture shows up with his articles the way one of his competitors’ does. In doing some research today to see how other SEOs make this happen, I […] Read more

Mar, 20, 2013

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Marketing in Canada – SES Toronto

Andrew Goodman of Page Zero Media is moderating. Anne Kennedy is up first, from Beyond Ink Why should you care about International Marketing? North America is only 12% of internet users in the world Google NA has 75% market share, and it’s even higher in other markets at 80-90% Google Search factors: Language. You need […] Read more

Jun, 12, 2012

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A Timeline of Recent Google Updates

There’s been a lot of action over at Google in the past couple of months, and a lot of sites are reporting losses of organic traffic. I decided to do this post to help people determine if they’ve been affected, and if they have, which algorithm change was the likely cause? I want to be […] Read more

Apr, 26, 2012

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Google Quietly Changes Match Types

Google posted this article to their Adwords blog yesterday, stating: Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. This is important news for search professionals – PPC and SEO (yes SEO, keep reading). For PPC Professionals, this means: Sometime in Mid-May, your accounts […] Read more

Apr, 18, 2012

  PPC, SEO

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