Category: ‘SEO’

Confessions from a Former Agency Exec

Sunday is more than just Easter for me; it’s the anniversary of my own re-birth. A year ago Sunday is when I left the agency world. After nearly 10 years of working for agencies, I decided to strike out on my own. And now my world will never be the same. The concept of the […] Read more

Apr, 06, 2012

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Liveblogging #SESNY – Is SEO Dead?

SEO is Dead, Long Live SEO! And now for a session that is very near and dear to me – the nomenclature of SEO. I got into a twitter chat with a friend about this recently, in fact. The bottom line is that SEO has always been such a poor descriptor of what we do […] Read more

Mar, 21, 2012

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Tips for Growing Keyword Seeds with Excel Formulas

I’m continuing my series over at Search Engine Land: Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to […] Read more

Mar, 14, 2012

 

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Podcast with Damond Nollan on Room 3026 Live

Below is a podcast of an interview I completed with Room 3026 Live and the Tech Monks after my session at Triangle AMA Digital Marketing Camp in Raleigh, NC. Podcast of Jenny Halasz on Room 3026 Live with Damond Nollan

Mar, 05, 2012

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SEO and Landing Page Optimization

This was my session. I loved doing this talk and couldn’t have asked for a better audience. My slides will be on slideshare – also you can get them here: SEO and Usability Optimization Jenny Halasz Presents at Triangle AMA Erin Lane did an awesome liveblog of the session here: http://www.triangleama.org/live-blogging-seo-and-landing-page-optimization And afterwards, I was asked […] Read more

Feb, 29, 2012

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Raleigh Entrepreneurs Meeting Tonight

I’m looking forward to the meetup in Cary at the Raleigh Entrepreneurs Group tonight. I’ll be speaking for the first 30 minutes on what changed in search in 2011 that as an entrepreneur, you need to know about. Here’s a link to the presentation I’ll be giving. What You Need to Know about SEO From […] Read more

Feb, 15, 2012

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The Keyword Research Rabbit Hole

Today over at Search Engine Land, I wrote about how you can organize your keyword research into usable “seeds” of ideas: A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later inform your keyword research. Now, you’re back at your desk […] Read more

Feb, 11, 2012

 

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