Category: ‘Usability’

Should My Site Be ADA or 508 Compliant?

I’ve gotten quite a few questions about this lately, possibly due to Microsoft’s recent announcement about their new accessibility website and the launch of their KNFB Reader for Windows 10. What’s the Difference Between ADA Compliance and 508 Compliance? They’re pretty much the same, really. ADA is the Americans with Disabilities Act, and it refers […] Read more

Mar, 16, 2017

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SSL/HTTPS for Websites

Our Opinion on Google’s Latest Announcement Google announced on August 7 that they will now be giving a small boost in rankings to sites that are run on HTTPS rather than HTTP. According to Google, this ranking boost will be very small at first, and may increase in importance over time. To run on HTTPS, […] Read more

Aug, 12, 2014

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Marketing in Canada – SES Toronto

Andrew Goodman of Page Zero Media is moderating. Anne Kennedy is up first, from Beyond Ink Why should you care about International Marketing? North America is only 12% of internet users in the world Google NA has 75% market share, and it’s even higher in other markets at 80-90% Google Search factors: Language. You need […] Read more

Jun, 12, 2012

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Time Saving Excel Shortcuts

If you’re an SEO, you live your life in Excel and probably know all of these already. But if you’re not an Excel maven/guru, you may find one or more of these that are helpful: Switch tabs: CTRL + Page Up or Page Down Delete sheet: ALT + e, then l Rename sheet: ALT + […] Read more

Apr, 10, 2012

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Confessions from a Former Agency Exec

Sunday is more than just Easter for me; it’s the anniversary of my own re-birth. A year ago Sunday is when I left the agency world. After nearly 10 years of working for agencies, I decided to strike out on my own. And now my world will never be the same. The concept of the […] Read more

Apr, 06, 2012

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Podcast with Damond Nollan on Room 3026 Live

Below is a podcast of an interview I completed with Room 3026 Live and the Tech Monks after my session at Triangle AMA Digital Marketing Camp in Raleigh, NC. Podcast of Jenny Halasz on Room 3026 Live with Damond Nollan

Mar, 05, 2012

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Converting Existing Visitors into Customers – Gregory Ng

Agenda: Unicorns 3 First Steps to Start Testing 10 Things you can do this year Average conversion rate for ecommerce websites is 2.2% Companies spend 88 times more money on customer acquisition than on optimization. There is a point of diminishing return on paid search spend. Editorial note (optimize PPC pages like SEO!) There are […] Read more

Feb, 29, 2012

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SEO and Landing Page Optimization

This was my session. I loved doing this talk and couldn’t have asked for a better audience. My slides will be on slideshare – also you can get them here: SEO and Usability Optimization Jenny Halasz Presents at Triangle AMA Erin Lane did an awesome liveblog of the session here: http://www.triangleama.org/live-blogging-seo-and-landing-page-optimization And afterwards, I was asked […] Read more

Feb, 29, 2012

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