Search engines are busy computers. With billions of pages to crawl through, their programs actively seek out websites where they can extract information as easily as possible. By creating a website that is free of errors and uses the most logical architecture possible, these busy computers can collect more information about your website that they can then feed into the search engine algorithm – which is the computer program that decides how your website will be positioned for various search queries. It’s tempting to personalize search engines, but we must always remember that they are simply computer programs (written by humans) that follow set requirements. As webmasters, the best thing we can do is to follow all of those requirements, so that search engines can *use* our websites.
Consumers are busy people. The average attention span of a person in today’s modern world is 8 seconds (Associated Press, 2012). Most web pages take between 2 and 4 seconds to load (Forrester, Akamai, 2012). This means that you have, on average, between 4 and 6 seconds to capture a potential consumers’ attention. As webmasters, the best thing we can do is to make our sites load as quickly as possible, and show information that matches consumers’ intent closely enough to compel action. The easier a website is to *use*, the more likely consumers will have a favorable view of your brand. The people who write search engine algorithms know this too, and they are more likely to favor a website that does what it can to engage consumers.
Because JLH Marketing understands these needs, we’re uniquely positioned to help you in all areas of your online business. Whether you need SEO, Audits, Analytics, or even advice on online and offline paid campaigns, Jenny Halasz has done and seen it all. She brings that extensive experience to bear in all interactions, and is happy to serve as your on-call resource for questions, help, insights and training. She can even just offer an extra pair of hands when work piles up. Get in touch with us today to learn more.