I’m Jenny Halasz . I have over a decade of experience in all aspects of online marketing. I develop technical and content strategies for clients, lead workshops and training, and speak and blog about all things search. I’ve worked with dozens of top companies including Motorola, Lowe’s Home Improvement, SAP, Four Seasons, Humana, Black & Decker, and CitiBank.
Working in both organic and paid search marketing, as well as social, usability, conversion optimization, affiliate, and analytics, I discovered that there is a void in service in our industry. My clients (almost) always had Marketing in one department and User Experience (UX) in another. The two would constantly argue about which was more important, getting eyeballs to the site, or keeping them there. I would say, “Don’t you need both to make the sale?” They would look at me like I was crazy and then go on to explain how fundamentals of SEO and UX could never co-exist.
I disagree. I’d explain this to them, and when I was able to convince clients around to my way of thinking, they saw increases not only in their traffic and rankings, but in their return on investment (ROI).
My experiences both in an agency environment and as an in house marketer have taught me to understand the big picture of any client’s marketing needs. My goal is to develop cohesive strategies based on data points and client priorities across all aspects of your business.
I’m one of those people who has spoken at most major search conferences and written dozens of articles over the years, but you probably don’t know my name. You probably know the agencies I’ve worked for: MarketSmart Interactive, aka WebSourced, Acronym Media, Inc, and Nine by Blue. Even if you don’t know anything about me, hit me up on Twitter or meet me for coffee. I promise I’ll impress you with my cohesive approach to marketing and design.
I have some official qualifications too, I graduated cum laude with a degree of my own design – since most people didn’t know what search was – (Marketing and Mass Communication) from NC State University. That training, while not at all specific to search, ingrained in me the fundamentals of marketing to a mass audience, which is after all, what search is. A minor in Psychology set the stage for my user experience passion. I live in Raleigh, NC with my husband and two sons.