The Keyword Research Rabbit Hole

February 11, 2012  |   Posted by :   |   Search Engine Land,SEO   |   Comments Off»

Today over at Search Engine Land, I wrote about how you can organize your keyword research into usable “seeds” of ideas:

A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later inform your keyword research. Now, you’re back at your desk and wondering what to do with all that information.

To begin with, you should have three lists of keyword-types (I call them seeds):

  1. Seeds most important to your clients (note that these may include jargon and industry-specific terms that need further research)
  2. Seeds that accurately describe the business (these would be your own layman’s terms for what this client does)
  3. Seeds that are not relevant or core to your client’s business

I like to refer to these as seeds because they are a seed of an idea that could grow into giant “trees” of information and possibilities.

Keep Reading…


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