SEO

SEO is my passion and the topic I write about the most.

I write for several other publications, so you will see most of my stuff there. But sometimes I have thoughts that are uniquely my own.

Raw thoughts ahead… ye be warned.

Google Invites SEOs to Submit Case Studies

Google Invites SEOs to Submit Case Studies

I have a reputation of being somewhat critical of Google (ok, very critical). Those who know me realize that I mean no harm, and I actually hold myself to that same high standard. As the largest search engine in the world, and the entity responsible for 80%+ (87% as...

Damaging Our Industry with Ranking Factors Studies

TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Ranking factors studies are detrimental to the legitimacy of our industry, and as search...

Findability: The New SEO

It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...