Tags: ‘conferences’

Liveblogging at SES: Advanced Paid Search Tactics

Matt Lawson, Marin Software is up first. He says take a wholistic approach to PPC: Budgeting, Optimization, Creative, Don’t limit spend on top performers – sort by margin or ROAS to uncover. Uncap or extend caps to get more. Get more with accelerated delivery. Studies they’ve done show that over time, this gets more impressions. […] Read more

Mar, 20, 2012

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Liveblogging SES New York: Psychology of Social Commerce

Dana Todd from Performics is up first, looking lovely with purple hair again. Time to rethink the shopping experience: Regardless of the medium, people crave participation with your brand – and each other. Shows standard shopping cart experience and says “so why do we shop like this?” Human participatory behaviors: #1 and #2 things to […] Read more

Podcast with Damond Nollan on Room 3026 Live

Below is a podcast of an interview I completed with Room 3026 Live and the Tech Monks after my session at Triangle AMA Digital Marketing Camp in Raleigh, NC. Podcast of Jenny Halasz on Room 3026 Live with Damond Nollan

Mar, 05, 2012

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Converting Existing Visitors into Customers – Gregory Ng

Agenda: Unicorns 3 First Steps to Start Testing 10 Things you can do this year Average conversion rate for ecommerce websites is 2.2% Companies spend 88 times more money on customer acquisition than on optimization. There is a point of diminishing return on paid search spend. Editorial note (optimize PPC pages like SEO!) There are […] Read more

Feb, 29, 2012

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SEO and Landing Page Optimization

This was my session. I loved doing this talk and couldn’t have asked for a better audience. My slides will be on slideshare – also you can get them here: SEO and Usability Optimization Jenny Halasz Presents at Triangle AMA Erin Lane did an awesome liveblog of the session here: http://www.triangleama.org/live-blogging-seo-and-landing-page-optimization And afterwards, I was asked […] Read more

Feb, 29, 2012

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Triangle AMA – Brian Dalley with a Republic Wireless Case Study

Brian Dally takes the stage. Peter Shankman will be a tough act to follow, so I’m already impressed with his courage. He’s going to present a case study to us about what happens when you catch lightening in a bottle but aren’t prepared for it. He starts with a continuation of Peter’s concern that we’re […] Read more

Feb, 29, 2012

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Triangle AMA Digital Marketing – Keynote with Peter Shankman

Hoping to do a little live-blogging at Triangle AMA Digital Marketing Camp today. Already met some great people and I have to say, I wish I hadn’t been up early to eat breakfast with the kids, because the spread looks delicious! A few introductions to kick things off, by Brian McDonald. Of particular note, a […] Read more