Liveblogging at SES: Advanced Paid Search Tactics

Matt Lawson, Marin Software is up first. He says take a wholistic approach to PPC: Budgeting, Optimization, Creative, Don’t limit spend on top performers – sort by margin or ROAS to uncover. Uncap or extend caps to get more. Get more with accelerated delivery. Studies they’ve done show that over time, this gets more impressions. […] Read more

Mar, 20, 2012

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