Tags: ‘usability’

Podcast with Damond Nollan on Room 3026 Live

Below is a podcast of an interview I completed with Room 3026 Live and the Tech Monks after my session at Triangle AMA Digital Marketing Camp in Raleigh, NC. Podcast of Jenny Halasz on Room 3026 Live with Damond Nollan

Mar, 05, 2012

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Converting Existing Visitors into Customers – Gregory Ng

Agenda: Unicorns 3 First Steps to Start Testing 10 Things you can do this year Average conversion rate for ecommerce websites is 2.2% Companies spend 88 times more money on customer acquisition than on optimization. There is a point of diminishing return on paid search spend. Editorial note (optimize PPC pages like SEO!) There are […] Read more

Feb, 29, 2012

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SEO and Landing Page Optimization

This was my session. I loved doing this talk and couldn’t have asked for a better audience. My slides will be on slideshare – also you can get them here: SEO and Usability Optimization Jenny Halasz Presents at Triangle AMA Erin Lane did an awesome liveblog of the session here: http://www.triangleama.org/live-blogging-seo-and-landing-page-optimization And afterwards, I was asked […] Read more

Feb, 29, 2012

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