My name is Jenny Halasz, and I’m a respectable business owner by day, an SEO geek by night. Actually, I’m an SEO geek all the time, because I realize that search is the window into everyone’s dreams and desires, whether it’s a search for a great hamburger or the answer to a complex technical problem. The challenges of information retrieval and understanding user intent are only getting more complex as our young industry ages, and I’m excited to watch these disciplines evolve.
I’ve had over a decade of experience in marketing, particularly search. I’m passionate about using search engines as medium to deliver outstanding marketing campaigns. I’m jaded, irreverent, and impatient, and these elements of my personality make me a shrewd marketer and a fun speaker.
I’ve spoken at most of the major search conferences, I’ve written for most of the major publications, including Search Engine Land and Search Engine Journal, and I’ve held virtually every position possible in the industry, from in-house search coordinator to agency executive. I pride myself on cutting through the fat to get to the meat of a problem and the source of the solution.
If you want the professional description of who I am, my bio is below, but what you really need to know is that you’ll like working with me. I’ll teach you new things and show you how to look at your business with a different perspective.
I have some official qualifications too, I graduated cum laude with a degree of my own design – since most people didn’t know what search was – (Marketing and Mass Communication) from NC State University. That training, while not at all specific to search, ingrained in me the fundamentals of marketing to a mass audience, which is after all, what search is. A minor in Psychology set the stage for my user experience passion. I live in Raleigh, NC with my husband and two sons.
Jenny Halasz is the founder of JLH Marketing, Inc., a consultancy that specializes in search strategy, with an emphasis on intuitive user experience and successful customer acquisition. With over a decade of experience in search, Jenny is knowledgeable in all areas of online marketing. She’s worked with dozens of blue chip clients as well as plenty of small enterprises and startups.
Prior to starting her company, Jenny was an SEO consultant at Nine by Blue, and prior to that, she worked as Vice President of Search for Acronym Media and as Account Manager at WebSourced. Before her agency life, she was in-house marketing and Affiliate Manager for Art.com.
With experience in SEO and PPC, social marketing, copywriting, conversion optimization, affiliate marketing, and analytics, Jenny’s time in both in an agency environment and as an in-house marketer ensure that she understands the big picture of any client’s marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of a client’s business.
Some of the clients Jenny has worked with include: SAP, NVIDIA, Four Seasons Hotels & Resorts, Humana, Priceline, Motorola, Saint Laurent Paris, Wharton School of Business, CitiFinancial, HP, NBC Stores, and Lions Gate Films.
Jenny writes a column (All Things SEO) for Search Engine Land, the Ask an SEO column at Search Engine Journal, and is a contributing author for “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization”. She is a search marketing instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, AMA and other conferences. Jenny graduated cum laude with a degree of her own design (Marketing and Mass Communication) from NC State University. She still lives in Raleigh, NC, but likes to travel whenever possible. Read more at http://www.linkedin.com/in/jennyhalasz or follow Jenny on Twitter @jennyhalasz.