JLH Marketing Blog

Damaging Our Industry with Ranking Factors Studies

TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Recently SEMrush posted a study on Google’s top ranking factors. The study was not unlike many other studies published each year. It used a statistically significant data set to […] Read more

Jan, 16, 2018

  SEO

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Findability: The New SEO

It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even by me, but it doesn’t really fit either, because not everything […] Read more

Jan, 10, 2018

  SEO

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Baking in the Right Content Mix: Content Publishing Strategies

Here for the download? It’s at the bottom. But why not read your way there? Clients often struggle with how to balance different types of content, especially after they’ve seen my favorite slide on content publishing models: The “panic-driven” model always gets a laugh or two, but in reality, that’s the way many companies treat […] Read more

Dec, 06, 2017

  SEO

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Do It Yourself SEO?

*None of the links below are affiliate links. I share them purely for your benefit* One thing I’m passionate about is helping small businesses succeed in an increasingly saturated online landscape. But the way forward is difficult, and I’m not going to lie, it’s really expensive. The best piece of SEO advice I can give […] Read more

Sep, 12, 2017

  SEO

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Internet Privacy Bill and What it Means for Your Company

Senate Resolution 34 S.J.Res.34 – A joint resolution providing for congressional disapproval under chapter 8 of title 5, United States Code, of the rule submitted by the Federal Communications Commission relating to “Protecting the Privacy of Customers of Broadband and Other Telecommunications Services”. This bill, which passed the Senate last week by a mostly partisan […] Read more

Mar, 30, 2017

  SEO

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Should My Site Be ADA or 508 Compliant?

I’ve gotten quite a few questions about this lately, possibly due to Microsoft’s recent announcement about their new accessibility website and the launch of their KNFB Reader for Windows 10. What’s the Difference Between ADA Compliance and 508 Compliance? They’re pretty much the same, really. ADA is the Americans with Disabilities Act, and it refers […] Read more

Mar, 16, 2017

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Mobile-First Unanswered Questions

Google announced yesterday that they will be moving towards a mobile-first index. We’ve heard this multiple times over the last few weeks, but now it’s official. The SEM Post did a great job of covering the basics of this announcement already, so what I want to focus on are the unanswered questions and the areas […] Read more

Nov, 05, 2016

  Mobile, SEO

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Google Broke the Internet

Google told us today that the “penguins won’t march again” this year. Marching is a pretty good description, since marching implies a regimented, formalized, “everyone move out of the way” type of procession. I don’t think it’s any mistake that Google used that verb, because every time Penguin has updated (as infrequent as it’s been), […] Read more

Dec, 03, 2015

  SEO

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Why I Won’t Do Link Building for You in 10 Q&As

Do you offer link building? I get asked this question and it makes me sad. The answer is no. If your goal is to get links, I will not help you. Here’s why, in the 10 most common questions I get and my answers. 1. You offer link audits, so surely you must know a lot about […] Read more

Apr, 16, 2015

  SEO

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#SMX Day One: The Future of Search

SMX day one. SMX has raised the bar for valuable, applicable content. This day was outstanding and if I had to put a theme on the sessions I attended, it would be the future of search. From the growth of direct answers and SERP domination to modern eye tracking and the terrifyingly fantastic app that […] Read more

Mar, 03, 2015

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