SEO (Search Engine Optimization)

SEO is almost 20 years old. Can you believe it? The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, the penalties increase, and the blackhats get smarter; but, SEO is still fundamentally just marketing.

Marketing is about being amazing. At the end of the day, make sure you’re building, making, creating and selling something great. Make people happy or help them solve their problems. Make their lives just a little bit easier. Far beyond getting a certain number or ratio of links or using keywords a certain number of times, your site must be relevant to obtain good positioning on search engines. And to get into the top 10, it’s got to be far more than just “relevant.” There’s a lot of competition out there for virtually every search term, so you need to be outstanding in some way — whether it’s customer loyalty and love, superior product quality or something truly innovative.

Go the extra mile to provide a pleasant experience. There is nothing better for SEO than a bunch of happy customers.

This is where I come in. I can help you realize this vision with tactical execution. I’ll help you balance time, resources, and budget with a strategy that will make the most of what you have. Just need some meta tags written? No problem. Need reporting? I can help. Are you looking for a soup to nuts strategy that will take you into the next year and beyond? I’m your girl.

The beauty of hourly consulting is that I can help you with just a little, or I can be your de-facto Chief Marketing Officer. So let me help you realize your website’s true potential.